A few examples of todays work in-progress

Any questions about/interest in the cases below? Let me know! + 31 (0) 6 26 21 27 83

K3 Fun Run πŸƒ πŸƒβ€β™€οΈ 
K3 Fun Run

K3 Kids Fun Run - June 20th, 2021 @Sports Centre Papendal, Arnhem 

Studio 100 has asked JM Smulders BV & JOYConcepts to activate this concept and organize the K3 Fun Run for kids in 2021. K3 is one of the most famous pop girl groups for kids in Belgium and The Netherlands. 


They sing, dance, act and have their own theater- and TV show and merchandise. With the K3 Fun Run, K3 wants to make kids more aware of a healthy lifestyle. This event will take place on June 20th, 2021 @ Sports Centre Papendal. Next to the Run, all kind of sportive and fun  side-events will be organized. Many sports federations will be present with fun activities and other characters of Studio 100 will attend the Run. Next to the Run, K3 will also show the kids and their parents that healthy food can also be fun. 


Do you want to be present in the heart of young families and young kids (age 3-10) with your brand/product? Please contact JM Smulders BV or JOYConcepts to discuss the different partnership possibilities. 

Virtual Football ⚽️

Do you want to get in touch with men 35+, with a high interest in football? 

This Football - Weekly Magazine:
βœ… Is a proven TV format in more than 15 countries
βœ… Can be aired in multiple countries
βœ… Can be programmed flexible 
βœ… Includes interesting partnerships
βœ… Offers all kind of different branding options
βœ… Gets more attention than a 'regular' commercial + is in the β€οΈ of the target group with actual and distinctive content

If you look for example to The Netherlands, your brand will be:
βœ… 25-30min per week on TV
βœ… >500.000 views per week

Ladies Tour πŸš΄πŸ»β€β™€οΈ

The organization of the Pro Cycling Ladies Tour is looking for new partnerships. That is why JM Smulders BV & JOYConcepts created a partnership proposition with some amazing and impactful activation possibilities (internal + external). 

βœ… Women cycling is rising and getting more and more attention
βœ… Ladies Tour is one of the best Tours according to the UCI
βœ… Every day +/- 1mln people watch the Ladies Tour on TV 
βœ… Amazing activation possibilities (online + offline)
βœ… Huge visibility opportunities online and offline  


and we can go on and on and on with the opportunities and how this partnership can help you reach your targets. 


The Ladies Tour 2021 is now scheduled the last week of September. 

Football boarding ⚽️

For the professional soccer club sc Heerenveen JOYConcepts is looking for a new partner. 


80% of the people who watch a football  match (in-stadium or on TV), use multiple devices during the game. 

Nowadays great activation possibilities and interaction with your target group is possible. JOYConcepts has some great ideas how to activate these kind of partnerships and reach your targets. 

βœ… Great visibility during live matches (in-stadium and at home)

βœ… Access to the (business) network of sc Heerenveen 

βœ… Interaction possibilities

JOYConcepts - ideas  

Next to the list above, JOYConcepts has some ideas and concepts for many different sports and target groups.

A few examples:

βœ… International presence + visibility with one of the most watched sports 

βœ… Interaction + fan engagement with fans at home (worldwide). Tool can be used for all sports that are live on TV

βœ… Reach students with a sports concept that also involves Γ‘nd activates your employees 

βœ… Reach a dedicated audience with a family oriented sport + participation of pro's during a distinctive sports event 

Joyce Rommelaar