Important message to all professional athletes, teams, sports clubs and sports federations.
During these challenging times, be there for YOUR sponsor!
Sometimes I am quite critical in what I see, hear and experience when it is about one of my passions: sports marketing. Not very often I am blown away by sports activations. A lot of them are mainstream or you can feel the lack of love for the sport and/or event. But when I am excited about an activation, I will also let you know here! If you have any tips or feedback, please let me know!